Happy Chic
Writer Meg Fox | Photographer Jacob Snavely | Designer Jessica Geller | Location Essex Fells, NJDesigner Jessica Geller tweaks tradition with an “explosion of color and pattern and a dose of mayhem”
Jessica Geller, co-owner of design firm Toledo Geller in Franklin Lakes, New Jersey, had lots of plans for the 1920s center-hall colonial-style home her family purchased in Essex Fells, New Jersey, in March 2017. Within just a few years, the designer and mother of three made her mark on every room in the four-bedroom, 3½ bath home. “My personal style is one of absolute comfort,” Geller says. “That was the vibe I wanted to create — the kind of place people feel so comfortable that they don’t want to leave.”
Each room has its own personality and its own bold moment, with varied intensity. Spaces that are used more frequently, such as the kitchen and family room, may be a bit more subdued; other pass-through spaces are a bit more bold. The style veers toward eclectic, “but in a refined, not-haphazard way,” Geller explains. “Some might call it “happy chic.”
Wall coverings were used in abundance. “I do love wallpaper, and this house just called for it, as some homes do,” Geller says. “Painted walls would have fallen flat, and I think it’s especially hard to go from a bold and vibrant wallpaper and then transition to a solid painted wall.” However, not all the papers are bold, which is “key to keeping it from feeling too much like a fun-house,” she says.
EXTERIOR
Set on a beautiful property, “I love a classic house and I’m a sucker for symmetry,” Geller says.
FOYER
Walking past the marigold-hue on the inside of the front door always made Geller smile. “I very much believe in the impact that color can have on our mood, and I didn’t want something serious,” she says. “We are a young family; I am young at heart … I want [us all] to feel joy at home.”
KITCHEN
The kitchen, remodeled by previous owners, wasn’t necessarily what Geller would have chosen, but she says it would have been wasteful to rip it out. Instead, she made small big-impact changes that better reflected her style.
PARTY ROOM
“Old homes are amazing,” Geller says, “but they don’t intuitively accommodate a modern family.” That’s one reason why she turned the dining room, which was too small to accommodate her extended family, into a cozy retreat for reading and relaxing, cocktails and impromptu dance parties. “We call it the party room,” Geller says of the high-traffic space off the kitchen.
DINING ROOM
“We had no reason for a formal living room,” so transitioning the original living room into a dining area made perfect sense, Geller says. Plus, “I figured if we were going to entertain, the minimum number of people we’d have for a holiday is 12, so why have a dining room that couldn’t fit everyone?” The oval Karl Springer dining table, which has been in her family for four decades, fit perfectly in this space. “I’m a sentimentalist who doesn’t like wastefulness,” she says.
FAMILY ROOM
The ceiling and cupola in the family room addition — built by a previous owner — rises to 14 feet. Subtle wallpaper in a tone-on-tone stripe provides “just enough depth to have it stand on its own against other rooms in the house,” Geller says. Artist Heather Jozak handpainted the ceiling in a show-stopping faux-bois plank treatment: a weeklong endeavor on a scaffold.
POWDER ROOM
“Every designer says this but it’s 100 percent true: Powder rooms are the best place to have a little fun and be whimsical,” Geller says. Not visible is a photograph of “four Elvis’s” hanging over the toilet. “If you can’t have fun in the washroom, where can you, right?” Geller loves leopards and leopard prints, so the Serengeti-inspired wallpaper was “love at first sight.”
PRIMARY BEDROOM
In serious nesting mode when expecting her third child, “I really needed to finish this room for my sanity and wanted it to feel super cozy and Zen — with a tiny bit of a twist,” Geller recalls. Though the antithesis of the bedrooms she typically gravitates to, “It was nice having a space that felt out-of-body for me.”
PRIMARY BATHROOM
Previous homeowners renovated this clean, classic bathroom, which was brand new when Geller and her family moved in. “I try to be green where I can, so I couldn’t fathom the thought of ripping out a perfectly good bathroom just because it was a little too vanilla for me,” she says. The solution? Tune up the accents.
TWIN BEDROOMS
Twin daughters Gemma and Lola’s bedrooms — located on the third floor — reflect their personalities. “One is a bit more wild and carefree, while the other is calculated and reserved,” Geller says. “I really wanted to steer away from the idea that a girl’s bedroom had to be pink, so one has pink accents, while the other bedroom is void of any pink.”
SON’S BEDROOM
In her son’s tiny second-floor bedroom, Geller decided to embrace the size and “create a ship-cabin feel, down to the sconces on the wall.” A busy wallpaper pattern would have felt too claustrophobic on the walls, she says, “but the ceiling proved to be a great way to introduce a masculine pattern.”
PATIO
The outdoor fireplace and the room beyond it (with the faux-bois ceiling) are part of an addition that was put on by previous homeowners.
Editor’s Note: In what Jessica Geller describes as a “pandemic-inspired move,” the family sold their home and temporarily moved to Florida. They have since returned to New Jersey — to the same Essex Fells neighborhood, in fact — where they purchased a sprawling Dutch Colonial, just down the street from their previous home. Geller assures us: “There will be lots of pattern, color and unexpected moments!”