Sentimental Journey
Writer Marirose Krall | Photographer Artistic Tile | Designer Barette Widell | Location Moorestown, NJA designer draws from her life experience to combine softness with edginess (and livestock!) at her Moorestown home
Barette Widell found her Burlington County home while searching for real estate online. “I told my husband, if we were ever going to move out of the city, this is where I would move,” she recalls. It was only when the couple visited the Moorestown, New Jersey, residence during an open house that they discovered the on-site “extras.” “We got there and realized there were alpacas.” That was a plus for Widell, a founder of Moorestown-based design firm Widell+Boschetti, and she was thrilled when the seller included the animals in the purchase price. “I’m such a huge animal lover. What a bonus for our kids to grow up with animals like that!”
While the outbuilding has a rustic appeal perfectly suited to the alpacas and goats that roam the yard, the home’s décor has a more sophisticated aesthetic drawn, in part, from an excursion to Paris. “We stayed at the Hôtel de Crillon,” Widell says. “That hotel impacted me beyond what I could have ever imagined. I feel like that shaped me into the designer that I am. When I found this house, I used that hotel as inspiration.”
Like the hotel, Widell’s home “has an eclectic design with a very soft palette.” Neutral hues and wood tones dominate the spaces and, when color does appear, it is understated. The reserved tones also call to mind Widell’s past as a professional dancer with the Pennsylvania Ballet (recently rechristened the Philadelphia Ballet). “I’ve noticed that a lot of my design reflects my ballet roots. That’s why I gravitate toward a very soft palette.”
Widell expanded the design concept within the parameters of the muted palette by incorporating interesting silhouettes. “There’s a lot of play on geometry using different shapes and textures,” she explains. Those contours are on display in a powder room, which features a sleek cube of a vanity crafted from rainbow onyx. The antiqued brass mirror is multifaceted, drawing and reflecting light at numerous angles. A plaster pendant hanging above the sink “is funky and fun,” Widell says. “I like the odd shape of it. It brings an edginess that I love incorporating in my design.”
In her office, Widell transformed the fireplace wall into a focal point using white tile from Artistic Tile that is ornamented with raised, undulating lines of brass. “I really love the curves,” she says. “The tile has a texture to it, which I love as well, and the brass inlay is the cherry on top. It’s extremely unique. There’s nothing else like that tile out there right now.”
Widell makes another statement with tile in her private bathroom by including two separate tile designs. On the floor and the shelf wall, the honed marble tile features an assortment of geometric figures, including triangles, rectangles and half circles. “I love the shapes of that tile,” she says. “I love how the repeat is done.” The unusual process involves rotating tiles. “You have to turn it all clockwise to get a true repeat. That’s why the pattern is so interesting.” The avant-garde design of the tile is tempered by its gentle colors. “Even though it’s really edgy, it has a soft palette.”
The pattern changes in the shower, where the walls are marble with sea-like striations that are particularly meaningful to Widell. “I was raised in California,” she explains. “My dad was in the surf industry. I grew up in the ocean. When I take a shower, I feel like I’m in the ocean because of the waves in the tile.”
Both style and sentiment have informed Widell’s choices for her spaces. “I want to showcase what I can do as a designer, and I’m willing to take risks. This is my forever home,” she says.
EDITOR’S NOTE Barette Widell’s experience finding this property was documented in March 2020 on HGTV’s “House Hunters,” with an episode titled “Designing Dreams in New Jersey.”